Creating engaging content on social media can be a daunting task, especially if you don’t have a lot of time or resources. But, the good news is that there are many simple and effective ideas that can help you create content that your audience will love. In this article, we’ll share ten easy-to-execute ideas that can help you increase engagement and grow your social media presence without breaking the bank or taking up too much of your time.
1. Highlight Your Team Members
Your team is the backbone of your business. They are the ones who make it all happen. So, it is important to show them some love! There are plenty of ways to go about making this kind of content, but one easy idea is just snapping a nice photo of a team member to use on social media and including a quote from them. The quote can be about why they love working at their job, what their favorite product or service is, or something non-work related! It’s all about letting fans get to know your team members just a little better to prevent a one-sided online relationship between your business and your audience.
2. Give a Behind-the-Scenes Look
Share photos or videos of your team members working on projects, or even just hanging out in the office. This is a great way to give your followers a sense of what it’s like to work at your company and to show them the human side of your business.
3. Share an industry tip or how-to
If you’re an expert in your field, sharing tips and how-tos will position you as a leader. You can create videos, infographics, or blog posts that share your knowledge. By sharing your expertise, you can help your audience solve problems and provide valuable or interesting content.
4. Give a Customer Testimonial
Customers will look for reviews on your social profiles before making a purchase, so make sure to turn positive feedback into social media content. When you share a customer testimonial, highlight the most important or impressive aspects of the review. This may mean only sharing a snippet of the best part of the review—no one likes seeing a wall of text, even if the review is amazing. You want to be sure to hook your audience and entice them to want to learn more!
5. Show a Finished Product
If you have been working on something new, update your fans on the progress. This is a great way to build excitement about your new product and to give your followers a first look at what you’re working on. If you can do a short video about it, that would be amazing but even a quick photo will do! Sidenote—if your product isn’t quite finished, you should still post about it if you can. Getting to see content about something that is in the works is just as fun for audiences.
6. Film a Q&A
Ask your followers to submit questions, and then film yourself answering them. This is one way to get to know your followers and answer any questions they might have about your business. You may think you need a fancy set-up to begin filming, but that is not the case anymore! Audiences no longer fall for “marketing schemes” and are looking for true authenticity. This is great news because that means you can just set your camera up or even just hold your phone wherever you please and start the conversation without worrying too much about aesthetics. Just make sure your fans can hear you loud and clear and keep any obvious distractions to a minimum.
7. Spotlight a Local Business
Social media is all about spreading the word! Use your platform to highlight other local businesses that you think more people should know about. This is an easy way to show your followers that you’re involved in your community and support other local businesses. This kind of content is especially important for new small businesses because it can help build connections with the community you are trying to do business in!
8. Promote a Local Event
Align your brand to things happening in your community that matter to you! Promoting a local event is a simple way to show your support for your community. If possible, take this tip a step further by participating in local events and sharing photos and videos of your team at the event. This can mean having a booth or small table and passing out promotional items or just attending the event! It’s a great way to get your name out there and build a stronger relationship with your audience & community.
9. Celebrate a Holiday
Celebrate a holiday with your followers by sharing festive content or by offering special discounts or promotions. Show your followers that you’re in the holiday spirit and give them a reason to celebrate with you. This kind of content adds legitimacy to your account by providing timely content that others will also be participating in within your online community. If you need help creating holiday content, check out our Social Media Post Packs for hundreds of complete holiday posts for every season!
10. Share a Product or Service Tutorial.
If your company sells a product, consider sharing a tutorial on how to use it. This can be an engaging way to help your customers get the most out of your product and allow them to see your or your team members’ faces. This content can also cut down on user error and give your fans an opportunity to ask further questions.
You can start creating these simple social media post ideas right away and see real results. So what are you waiting for? Start implementing these ideas today and watch your social media presence soar!
Looking for even more digital marketing tips to help grow your business’s social media presence? Check out another one of our blog articles: 5 Tips For Spring Cleaning Your Social Media
Pipeline Social Media is a Digital Marketing Agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Ask us about our Google AdWords management, web design, and SEO website packages. Contact: 678-814-4601 | 280 Country Club Drive, Suite 200, Stockbridge, GA 30281.
