person checking social media on computerWith the arrival of spring, many of us feel the urge to declutter and tidy up our homes. But what about your business’s social media pages? Just like our physical spaces, our digital ones also require some spring cleaning! Spring is the perfect time for a fresh start AND for you to refresh your business’s social media presence to ensure that it accurately reflects your brand and message. Here are five tips to help you spring clean your social media pages from Pipeline Social Media:

     1. Review and update your profile information 

Take some time to review your business’s profile information, including your bio, contact information, and website links. Ensure that this information is up to date and accurately reflects your brand and message. This is also a great opportunity to refresh your profile picture and cover photo, if necessary. It’s a good idea to keep these images consistent across all social platforms; this will help your audience recognize you and build a strong brand image. This is also a good opportunity to check the links you have on your social media pages and in your bios. Make sure your links are not broken and they are taking your audience to the correct website. If you use a Linktree, now is a good time to update your information and remove links that are no longer relevant. 

     2. Update your passwords

Spring is also a great time to review and update your passwords. This is especially important if you haven’t changed your passwords in a while or if you use the same password for multiple accounts. Updating your passwords can help protect you from potential cyber threats. Small steps like these can take just minutes, but could save you days, months, or even years of damage-control after a hack. You may also consider using a password manager to generate strong, unique passwords for each account, and enable two-factor authentication for added security. You can never be too safe when it comes to protecting your brand! 

     3. Weed out bad followers and review who you are following

Just like a garden, follower lists need a good pruning once in a while. This means reviewing your follower list and identifying accounts that are spammy, fake, or irrelevant to your business. Removing these accounts can help improve your engagement rate and ensure that your content is reaching your actual audience. By removing these followers, you’re giving your brand more opportunity to engage with audiences and for your brand to grow. It is also important to review who you are following. Over the course of your business’s life you can follow accounts that are not related to your brand or are not genuine members of your audience. Unfollowing them can help you to engage with your audience more effectively and keep your feed looking clean. 

     4. Audit and optimize your content

Review your business’s social media content so you can identify any outdated, irrelevant, or low-performing posts. Take a look at what has been working and what hasn’t. Consider deleting or archiving these posts and replacing them with fresh, relevant content that aligns with the most up-to-date brand standards and resonates with your audience. This can be a time-consuming process, but the insights you’ll gain will help inform your content going forward and improve your brand’s success on social media.

     5. Plan ahead

Finally, spring is a great time to plan ahead for the coming months. Use the insights you’ve gained from reviewing your past social media content and your current audience to create a content calendar for the next few months. This will help ensure that you’re consistently posting fresh, relevant content that resonates with fans of your brand. 

Spring cleaning your business’s social media pages is an important part of maintaining a strong online presence. By taking advantage of these 5 tips you can ensure that your business is making the most of its social media presence. So go ahead, grab your virtual cleaning supplies and get started! 

Check out more spring cleaning tips by downloading our free Social Media Spring Cleaning Checklist! Need more help with managing your social media pages? Pipeline Social Media is here to help! Contact us today to learn more. 

Pipeline Social Media is a Digital Marketing Agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Ask us about our Google AdWords management, web design, and SEO website packages. Contact: 678-814-4601 | 280 Country Club Drive, Suite 200, Stockbridge, GA 30281.

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