Instagram Management Services
Use the power of Instagram to grow your business, gain exposure, increase web traffic & more. Get Your Free Social Media ProposalInstagram Management Services
Are you using Instagram to grow your business? This popular platform with over 2 billion users has unique opportunities for businesses to promote their products or services. Pipeline Social Media has experience marketing businesses of all kinds on Instagram, including hotels, restaurants, farms, event venues, small businesses, public figures, and more. If you’re looking for engagement, visibility, and growth, Instagram is a great channel for your business. In numerous studies, Instagram outperformed Facebook in terms of engagement, which includes likes, comments & shares. In another study, it revealed that 90% of Instagram users say they follow a business. There is endless potential to promote your products or services. Using Instagram ads, the experts at Pipeline can fine tune your audience to reach the ideal customer using location, age, gender, interests, education, and more. With the introduction of Instagram Stories and Reels, there are even more opportunities to showcase behind-the-scenes looks at your business and tell your unique story. Contact us today to learn more about how we can help your business reach your goals using Instagram.
What is included in Full-Service Instagram Management?
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Instagram Strategy Development We’ll develop a plan for your Instagram marketing that incorporates the right post topics, branded images, Instagram advertising, user generated content, and hashtag strategies to reach your goals. |
Instagram Page Optimization Our expert team optimizes your profile photo, bio, category, and business information for the best visibility. We convert your page to an official business account and ensure that your page is correctly linked to your Facebook page. |
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Custom, Branded Posts Our team will create branded images, graphics, and unique captions that will appeal to your audience. Every post is uniquely crafted for your business using your logo, colors, and branding. |
Instagram Ads Creation & Management Promote your businesses on Instagram without lifting a finger. Our advertising team can create and manage custom campaigns that target your ideal audience within your advertising budget. |
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Daily Reputation Management Our Community Managers are online 7 days a week keeping an eye out on your channels. Your customers are in good hands and will get quick, friendly, professional responses from our expert team! |
Dedicated Account Manager For every Instagram Management account, we provide a Dedicated Account Manager to assist you along the way to ensure you are set up for success. It’s easy to get the help you need by contacting your rep via phone or email. |
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Monthly Strategy Calls Your Dedicated Account Manager will schedule a monthly call with you to discuss your goals, talk about your Instagram strategy, explain analytics/insights, learn about upcoming events or specials, and answer any questions you may have. |
Monthly Insight Reports Not a numbers person? Your Account Manager will break down insights and results on your monthly call. We’ll show you your top performing posts, reach, engagement and more. |
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Hashtag Strategies We’ll find top, relevant hashtags to use in posts to make sure your content is easily accessible for your audience. Including, branded hashtags! We’ll also search top hashtags and location tags to find user generated content. |
Instagram Contests & Giveaways Giveaways are a great way to boost engagement. Our team can create a giveaway that follows Instagram’s rules while getting your desired response, whether that be engagement, more likes & follows, or brand awareness. |
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Creative Instagram Stories Creativity takes time and coming up with creative ideas for social media is what we do! If you’re on Instagram, you need to be using the Stories feature to get the exposure you need. Allow us to handle it for you. |
Trendy Instagram Reels If your goal is to produce creative, trendy Reels, our team can help with that. Using the best music and on-trend video techniques, your Reels will gain the attention you deserve. Reels are add-ons to Instagram management services. |
Packages start at $500
Our Work
We love helping businesses and brands achieve their goals using the power of Instagram Management, Instagram Ads, Instagram Stories, and Instagram Reels. Take a look at our recent case studies that show how our clients were able to benefit from increased reach, visibility, web traffic, fan growth and more.
Southern Belle Farm - McDonough, GA
We helped one of the most popular agritourism sites in GA sell out seasonal activities and establish a brand identity.
Embassy St. Augustine Beach
We helped a new-build establish their online fanbase and presence in the St. Augustine market.
Georgia Political Campaigns
We have been involved in 25+ social media campaigns for victorious candidates at the local and state level.
UPS Stores of Henry County
We helped five UPS Stores increase their local awareness and add a personal touch to their brand.
Advertise Your Business Using Instagram Ads
Instagram has a robust advertising platform. Our team of marketing experts is skilled in increasing engagement, reach, clicks, and views using Post Engagement Ads (Boosted Posts), Instagram Story Ads, Website Visitors Ads, Instagram Reel Ads, Instagram Carousel Ads, and more. You can target people by age, gender, interests, job titles, career, and location for just dollars a day. The best part? Pipeline Social Media does it all. Creative content managers and graphic designers design your ads. Our ad experts set up the ad in Ads Manager and monitor the progress to reach your goals. Leave it to the experts!
Benefits of Instagram Marketing for Your Business
Using Instagram Reels for Your Business
If you’re interested in creating Instagram Reels or TikTok-like videos for your business, Pipeline can help you reach your goals. Instagram Reels are now up to 90 seconds long and they allow users to piece together videos and photos, set them to music and publish it to their feed. Businesses are just now beginning to dip into this untapped market, and it has been fun to explore new opportunities with our clients. Whether you are looking to follow the newest trend or set your own trends, Instagram Reels provides you with the tools you need. Instagram Reels are not included in our normal management packages, but ask us for a custom quote to include Reels in your social media proposal.
Instagram Best Practices for Business
Convert to an Instagram Business Profile
Get access to real-time insights and gain more business-friendly features. Enhance your Business Profile by adding call-to-action buttons to make a reservation, get tickets, order food, or book an appointment.
Optimize Your Profile
Add a brief bio that clearly explains your business and add your website URL, phone number, and email address so fans can easily get in touch with you. Include branded and popular hashtags in your bio for extra visibility.
Use Smart Hashtags
You can use up to 30 hashtags per post. We recommend using a mix of branded hashtags as well as popular hashtags. When adding 10+ hashtags, group them together at the end of your post or add them to the first comment.
Use Short, Catchy Captions
At least for the first line! Users will only be able to see a portion of the caption and will have to tap “more” to read in full. Get their attention in the first line and then go into more detail.
Create a Branded Look
Make your brand easy to find by creating a branded experience for your audience. Keep your colors, logo, and feel similar for all of your posts to create a consistent, branded experience.
Use Instagram Stories for Behind-the-Scenes Looks
Fans don’t just want to see ads and nothing else. Giving your audience a peek behind the curtain through posting real-time Stories and writing thoughtful yet casual captions will humanize your content.
Use Copyright Free Images
Add Instagram Stories to Highlights
Add Stories with evergreen content to your Highlights. Make it easy for fans to learn about your business services and products. For a customized look, add custom covers to your highlights.
Have Fun
Instagram users are looking for posts that grab their attention. Keep your content light and fun for this younger audience. Avoid hard sell messages and consider a soft sell approach with user generated content and attractive product images.
Leave it to the Experts
It’s not easy to create an Instagram Marketing Strategy that captivates your audience as well as promotes your business. Leave it to the experts and allow us to create a plan that markets your content in a unique way.
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