Instagram is officially rolling out mandatory two-factor authentication (2FA) for business accounts. If you haven’t seen the prompt yet, you will soon.
At Pipeline, we’ve already helped several clients get set up. If you manage a business account (especially as part of a team), here’s what to expect and how to prepare.
🔐 What’s Changing?
Instagram is requiring that business accounts enable 2FA to maintain access. You’ll be prompted to choose between:
- 📱 A text code sent to your phone
- 🔒 An authentication app like Google Authenticator
We recommend using Google Authenticator, especially if more than one person needs account access.
✅ How to Set It Up:
- Go to Instagram → Settings & Activity → Account Center
- Tap Password and Security → Two-Factor Authentication
- Choose Authentication App
- Instagram will show a QR code
- Open your Google Authenticator app and scan the code
- Screenshot the QR code and share with anyone else on your team who needs access
- Enter the 6-digit code to complete setup
We’ve tested this process with multiple users and had no issues logging into the same account with the shared code.
💡 Pro Tip:
Screenshot the QR code before completing setup, and share it with your team. That way, no one has to use their personal phone number.
Need help managing your business’s Instagram or digital presence?
Contact us here or check out more tips at pipelinesocialmedia.com/blog/
Pipeline Social Media is a Digital Marketing Agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Ask us about our Google AdWords management, web design, and SEO website packages. Contact: 678-814-4601 | 505 Corporate Center Dr, Suite 110, Stockbridge, GA 30281.
