You’ve identified an opportunity with a particular type of hotel guest and you’ve created a hotel package to appeal to the new market segment. Now, how do you take your concept and target these potential guests?

Perhaps you want your hotel to be known as the place to stay at when visiting the Georgia Aquarium. Or maybe you want your hotel to be known as the place to stay at in Charlotte when traveling with a pet. If you have identified a profitable market segment that isn’t niched too tight, you can target these guests on social media.

We knew just what to do when a hotel in Brunswick, GA, reached out to us to promote their hotel. They wanted to be positioned as the perfect overnight pit stop off I-95 for NASCAR fans headed to Daytona International Speedway. In addition to a Clicks to Website Ad to promote hotel bookings (click to learn more about this type of Facebook ad), here’s what we did:

Social Media Ad Terms
Platform: Facebook
Type: Boosted Post
Amount: $15
Length of Ad: 1 day

Expert Tip: When posting to social media, be sure to use free or purchased social media approved images to avoid copyright infringements.

Social Media Ad Results
People Reached: 2,381
Post Engagements: 114
Cost Per Result: $0.13

When looking at the value of this Facebook ad, we want to make sure you see the quality comments underneath the post from the users we targeted.

Expert Tip: It’s important to engage with users when they take the time to comment. It is a great way to get to know your fans and build loyalty.

We have to give props to this hotel for identifying this out-of-the-box opportunity. We hope this will inspire you to think beyond local attractions when it comes to marketing your hotel.

To conclude, social media is the only place where you can have these results from a $15 investment. You can target Facebook users by where they live, income level, gender, marital status, interests, etc. We cannot go into detail about how we targeted the users on this above boosted post, but we can use these principles to promote your hotel to your target market. Determine your valuable market segments and give us a call so we can help you develop a plan to go after those groups.

Pipeline Social Media is a social media marketing agency that offers three approaches to help you increase your presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor your team and report back to you.

Leslie Wilkins
COO
Leslie@www.pipelinesocialmedia.com
(678) 814-4601