CASE OVERVIEW:

High Priority Plumbing (HPP) hired us in 2017 to manage their Facebook, Facebook Advertising, Google My Business, and their blog. As their following grew, they added Instagram and Instagram Advertising in 2019. Through our partnership, HPP has seen 100% increased social media reach and engagement year over year. Not only were we able to increase exposure to their target market, but we developed a recognizable brand for their business.

HPP is family-owned and operated, led by owners Brian and Paulette Simpson. In addition to speaking regularly with Paulette about her vision, we have the pleasure of working with their Sales and Community Relations Director—Brenda Landers. We love representing HPP online because they have the highest integrity, treat their employees and customers like family, and do a great job for their customers. Their slogan is “Our Customers Are Our Priority.” They embody that through fast, high-quality service and have won several awards in recognition. They are your friendly neighborhood plumber and also our good friends!

TESTIMONIAL VIDEO: 

OUR APPROACH: 

One of our Account Managers has a phone call with them once a month, and we sit down in person with them as often as we can to talk about their strategy and goals for the next month or quarter. We show them their social media results in terms of reach, engagement, reviews, likes, clicks to their website, and more. Our Community Managers, who create social media posts, then turn that strategizing into engaging content for HPP’s social channels and blog.

We also help HPP with their Facebook, Google, and Yelp reviews. If it’s positive, we reply to the customer with a thoughtful thank you. If it’s negative, we get feedback from them on the issue and reply to the customer using our best practices for a professional review response. We understand that review responses need to be timely & sensitive to the customer’s feelings, they need to provide accurate information, and they need to build a bridge for offline communication. HPP’s company is so highly regarded that negative reviews are few and far between and it is normally a misunderstanding that is quickly settled once we move the conversation offline.

In 2020, we began developing a custom website for them to improve their site speed, appearance, mobile functionality, and SEO. We can’t wait to unveil this efficient, attractive website for their current and future customers

STRATEGY: 

• Social Media Content: 
  • Facebook
  • Instagram
  • Instagram Stories
  • Google My Business
  • Blogs
• Advertising
  • Follow/Like Ads
  • Website Click Ads
  • Brand Awareness Ads
  • Call Now Ads
  • Boosted Posts

CLIENT GOALS:

• Show their love and involvement in the community
• Attract quality team members and promote job openings
• Showcase their team members
• Send people to their website
• Promote their different services
• Provide knowledge and educate on plumbing tips and best practices

RESULTS AT A GLANCE:

2020 Facebook Stats:

• Reach – 1,381,102
  • Organic Reach – 164,995
  • Paid Reach – 1,220,843
  • Viral Reach – 110,626
• Post Views – 7,155
• Post Engaged – 43,932
• Post Clicks – 32,681
• New likes – 833

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EXAMPLES OF OUR WORK: 

Here are some of their top-performing posts in terms of social media reach, engagement, and clicks.

Recognition Posts: 

High Priority Plumbing has no shortage of outstanding employees to highlight, so we take every opportunity to do so. Through our partnership with HPP, we are able to provide fans with a closer look at their team and what they accomplish as individuals.

Community Involvement Post: 

HPP expressed their interest in using their platform to inspire others to get involved with the community. Below is just one example that reached over 6K and had 867+ engagements.

Project Highlight Post: 

This is an example of a post that does two things—highlights the client’s work and encourages fans to engage with the content.

Contest Post: 

Running a contest does great things for brand awareness and creates a new way to engage with fans. This particular contest worked well for our client because it gave them another opportunity to do something kind for local essential workers while increasing their social media reach.

Employee of The Year Posts:

Again, here are more examples of posts that show off HPP’s exceptional employees by going into detail on how they use their skills to uplift the team.

Review Post: 

HPP often receives positive feedback from customers. Below are examples in which we turn that feedback into content for their social channels.

Fun Posts: 

Sharing what they do professionally is important to HPP, but they also want to share their silly side with fans as well.

Hiring Post: 

We also use our client’s social channels to help them find new team members. It makes the hiring process easier for them by getting the word out to people who are already familiar with their company.

FINAL NOTES:

If you are interested in seeing more work that we have done for High Priority Plumbing, visit their social channels: Facebook, Instagram, & blog.

We would love to speak with you about how we can help you reach your customers through social media marketing and grow your business! Let’s chat today.

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