On this episode of Pipeline LIVE, Account Managers Kara and Anna discuss Influencer Marketing and how you can realistically implement this kind of marketing into your social media strategy. And you know we had to use Fyre Fest as a cautionary tale. Watch, learn, enjoy!

Questions Covered:

  1. What is Influencer Marketing?
  2. How is a celebrity endorsement different?
  3. How have influencer marketers helped or hurt brands?
  4. What happened at Fyre Festival?
  5. Why do people use #ad now?

Do you have more questions about Influencer Marketing or anything else mentioned in the video? Leave us a comment below and also let us know what you would like us to cover on the next Pipeline LIVE!

Pipeline Social Media is a digital marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Ask us about our Google AdWords management, web design, and SEO website packages.

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