Can you believe we are already in December of 2022? You have your tree up, house decorated like Clark Griswold’s and shopping done, but have you planned out your social media marketing strategy for the holidays? You should’ve started months ago but if not, don’t fret. There are still plenty of things you can focus on over the next few weeks.

If you are in the hospitality industry, you should most certainly be promoting last-minute bookings at your hotel, inn, or campground. Not only can you reach people traveling into town and staying with you, but you can promote to locals as well. Let’s face it, people don’t want Uncle Vinny or Cousin Eddie staying at their house; we are sure they’d rather book a room for them at your lovely hotel or inn. And this is exactly what your social media posts should say. Let customers know that you will take care of Cousin Eddie so they can focus on the family festivities at home.

Food and beverage industry leaders should focus on keeping customers fueled as they do their holiday shopping. Encourage customers to come in for a bite in between their holiday errands. If you have any special recipes you’ve kept in your back pocket, now’s the time to pull them out. Promote a special cocktail or dish that they can only try at your place of business. Giving your cocktail a fun name like “Cotton Headed Ninny Muggins” or “Filthy Animal” could definitely draw people in. They will need it after a trip to the post office to ship their holiday packages!

If you own a retail business, you can promote the most important thing: your product. Why should buyers purchase your product? Who can they gift with your product this holiday? Your social media posts should promote why they need to purchase your product over the competition. Let them know about any additional perks as well; maybe a gift with purchase, a coupon to come back after the new year, or free gift wrapping. People like anything with the word free on it!

Pressed for time? Enjoy our pre-made social media post packs to save you some thinking time this holiday! Try our Winter Social Media Post Pack or Winter Social Media Post Pack Upgrade. Is there something else you need help with when it comes to digital marketing for your business? Whether it’s for the upcoming holiday or in 2023, Pipeline Social Media is here to help!

Pipeline Social Media is a Digital Marketing Agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Ask us about our Google AdWords management, web design, and SEO website packages. Contact: 678-814-4601 | 280 Country Club Drive, Suite 101, Stockbridge, GA 30281

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