Social media marketing is a crucial part of any business’s marketing strategy, but you may still be on the fence about whether it’s worth the time and effort. Social media positively impacts many things for a business, but our favorite way is that it humanizes your brand and allows you to show your customers the people behind the business. From the front desk manager to the CEO, you can use social media to introduce your team, share how long they have worked there, and post something unique about them. Your website may have a staff page with photos and information, but social media allows you to do so much more. From posting funny videos to special milestones, social media gives you the ability to engage in real-time so everyone can experience it with you. Not only do staff highlight posts look good to customers, but they can also increase employee morale and engagement as team members see their posts being shared and receive engagement.

With negative reviews or even damaging rumors about your business to address, it’s difficult to control the narrative as a business. Social media gives you a direct line to answer customer reviews and either bring the conversation offline to handle it in a personal way or share your side of the story in a professional but public way. It is said that it takes 40 positive reviews to undo the damage caused by one negative review. We know it’s a challenge for businesses to accumulate positive customer reviews, so we recommend using the favorable reviews you do have as evergreen social media content. Build your social media strategy around customer reviews, success stories, company achievements, and industry knowledge, and you will be on your way to controlling the narrative for your business.

Download our new eBook 30 Days of Social Media Engagement to learn how to take advantage of social media marketing for your business!