Much like hotels come in all shapes and sizes so too do their problems, their budgets, and their marketing needs. Pipeline has developed two consulting services designed to meet hotel problems head on; each service has its own main focus.
Our SMART reports mainly focus on your overall online reputation. By drilling down into your current social and reputation metrics as well as into that of your competition, we can extract the right data points to analyze as well as do a deep analysis of your market and its drivers. Once all of the research is done, we create a 6 month strategy and plan for helping win your market built around solid, proven techniques we've used on hundreds of hotels.
Another area of opportunity for Pipeline to bring relevant insight is in the boutique, independent, and full-service space. Our BRIDGE Review is for those owners who are taking over new properties, entering new markets, or who are considering a major renovation or retooling of their current brand. Our team of consultants provide creative insights pertaining to your Branding (both who you think you are), Reputation (who your guests say you are), Impression (your on property team and the experience they provide) and your Distribution (total methodology for marketing your property online). After this analysis is complete, the team completes a GAP analysis to determine strengths, areas needing attention, and opportunities to take advantage of. From there, our team creates an execution plan on how the management side of Pipeline could fulfill the needed marketing initiatives to make the property fully BRIDGE the gaps.
Both of these consulting services have several satisfied clients; contact us today for pricing or for referrals.