Have you still not gotten around to using social media for your business? Maybe you have, but you haven’t really invested much in it? In this post, we want to share 5 reasons why social media is critical for your business. First things first—

1. It provides Search Engine Optimization benefits (SEO).

SEO is simply the process of making your website & social media channels easier to find when using search engines like Google. When potential customers want to purchase something you are selling, they are going to do some online research first and you want them to find you first! Things like having an audience that engages with your social media, having good links across your channels, and using keywords in your content and/or bio help improve your ranking in search engines. Read this article! It goes into detail on how to use social media to boost your visability in search engines.

2. It provides a controlled environment for positive PR.

You can’t control everything being said about your company online, but you can join the conversation! Social media allows you to talk your business up and present yourself in a way you would like to be seen. And if problems arise, social media gives you a place to put out fires or state the truth. Customers should be able to learn everything they need to know about your services on your website, but social media gives you the ability to provide a tone. For example—customers may find prices on your website, but they can see how your product impacts lives on Facebook. Or maybe you have the best team a company could ask for; your potential customers can’t glean that solely from your website. This brings us to our next point—

3. It provides a human element to your business or brand.

Social media helps your business go from a faceless entity to a place where people work, have birthdays, have Christmas parties . . . Now that social media has gotten so big, people like to and expect to see a little bit more behind the scenes. Here are some fun examples that we like-

4. It is an inexpensive marketing tool.

Social media is one of the cheapest forms of marketing. There are tons of free resources out there to help create good content, and you can make a little money go a long way on your channels. Take a look at this Facebook boost—

We spent just $10 to promote this post and were able to get more engagement than we would have for such a simple message. Here’s another example—

We didn’t spend any money on this one. We just picked a engaging topic and put a little extra effort into making a slideshow. It was watched 400+ times and sent 123 people to see the rest of our Facebook feed. Pretty good pay off.

5. If your business isn’t taking advantage of social media, we can tell you that your competition is.

It’s 2016, almost 2017! We think it’s safe to say that just about everyone is using social media. A strong social media presence helps customers find you! Hundreds of new customers are only a scroll away, and engaging with them on social media helps you discover what their interests are. Don’t have enough time to invest in your business’ social media presence? Check out our last blog post on outsourcing.

Thanks for reading! We post lots of articles like this that will help you grow your business’ audience. Check out the rest of our blog posts and stay tuned for more tips.

Pipeline Social Media is a social media marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can coach your team along the way and report back to you.

Maiya Wall
Social Media Community Manager
Pipeline Social Media

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