Hello, small business owner! Did you know that Facebook users have the ability to create a page for your business? Yup, it’s true! Even if you have never created a Facebook business page, it could exist right now and it isn’t being managed by you. Obviously, this could lead to several issues for your business:
1) Misinformation- What is being said about your business on Facebook?
When users create a page for a business not only can they update information on the page, but so can other users. Therefore, someone may unintentionally, or even intentionally, display the wrong information. They may list the wrong address, phone number, website, etc. If you create your page, Facebook allows you the chance to prove you are the rightful owner of the business, which allows only you (and anyone else you select) to update the page.
2) Reviews- Your customers are sharing their opinions about your business.
Facebook users can leave reviews on pages. If someone leaves a review for your business on a page you don’t manage, then you cannot respond to it. The review section is a big deal for your business. Users check those reviews and dialogue about their experience will often be in the comment thread. You want to be able to respond to those reviews—negative or positive.
3) Verification: Protect yourself by claiming your business’ verification.
Facebook enables you to “verify” your business’ Facebook Page. This means that you have proven to Facebook that you are in fact the real business. Verifying your page allows new and current customers to know that your Facebook Page is the official page. Users will know that they can trust your page and can ignore any potential duplicate pages ( if there are any, you’ll have the ability to absorb them into the official page).
We know that brick-and-mortar business owners are sometimes hesitant to join Facebook, but the benefits make it worth it. Facebook allows you to share what’s happening at your business, communicate with your customers, and engage with your fan base. And it does not have to be dry or impersonal! There are so many ways to show your personal quirks and what makes your business stand out—like highlighting your staff for example.
If you need more convincing, check out our other blog posts or follow us on Facebook. We post frequently on how to engage with your audience on social media. We hope this post was helpful! Thank you for reading.
Pipeline Social Media is a social media marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor your team and report back to you.
Pipeline Social Media
Interactive Project Manager