The Pipeline team is excited to add Web Development to our services! In this blog post, we want to ask you some questions about your website.

Nowadays, there are plenty of web development platforms that are user-friendly and do a lot of the work for you. Even still, there might be some issues with your site that will limit your visitor count. Keep reading to see how your website measures up.

What is your Landing page like?

When people visit your website, they should generally know what your business is about within the first 30 seconds. If visitors are immediately met with difficulty and confusion on the very first page of your site, they are likely to close the window and look elsewhere.

Your landing page should be simple and should communicate your message quickly. Why don’t you try this—open your site and test if you can tell what service your company provides within a few glances. Keep the following questions in mind as well.

  • Are there tons of buttons and distracting pics?
  • Is your logo visible?
  • Are their any broken elements on your site?
  • Are there design themes that don’t match your business?
  • Do you know where to start?
  • Can you find contact info quickly?
  • Are their moving elements on your site that take too long to load?

Think of your website’s landing page as a first impression opportunity. What impression does your’s leave? 

Does your website call visitors to action?

Your website should lead people where you want them to go throughout their visit. You don’t want visitors clicking around wondering where a piece of information is. Your website’s format should flow in an order that makes sense. 

This means:

  • Pages should have similar if not identical formatting. Visitors will figure out your site quickly, because they’ll know what to expect.
  • Easily accessible contact info. and/or social icons on about pages, contact pages, and in your headers or footers.
  • Asking visitors to respond in specific ways by including elements that prompt them- like a “learn more here,” “Schedule appointment” or “book now” button . . .
  • Making sure your navigation bar is simple, clear, and can get visitors anywhere they need to go on your site, from anywhere on your site.
  • Think of more?

Essentially, you need to tell visitors how to respond to the info. your site provides. It’s important to make that process as easy as possible with no guess work or excessive clicking around.

How responsive is your site?

Mobile responsive websites rank higher in Google for mobile searches about the services that your business provides. So what makes a site mobile responsive? Ask yourself these questions about your website—

  • Does your website scale down when shown on a mobile phone or tablet?
  • Do sections of your website stack on top of each other to show your web contents in a readable, clickable format?
  • Does your site pass this mobile-friendly website test?
  • Do you have a website that is able to convert to a mobile-friendly format OR do you have a separate URL that is shown to mobile visitors?
  • Is your mobile navigation menu visible? Does it properly hide the primary desktop navigation menu?

According to StatCounter, mobile and tablet users account for 42% of all Internet usage in the U.S. This percentage continues to grow every year. Even if the desktop version of your site is perfect, you could be missing out on potential business if it does not react well on mobile.

Do all the elements on your site’s desktop version transfer well to mobile?

Branding & Design

Last question— Is your site visually pleasing? At first glance, does the look of your website make you go “Ahhhh” or “Woah, I’m overwhelmed.”

There’s a lot to be said about branding and design, but simply put the design of your site should:

  • Match the feel of your business
  • Be easy on the eyes and free of clutter
  • Include logos & taglines
  • Use signature colors and design themes
  • Match the design themes of your business’ social media channels
  • Include text that is easy to read

So how does your site measure up? If it is lacking in some area, we can help with that!

Our Website Services

1. Design and develop custom websites or template-based websites that reflect your business and branding.

2. Redesign current websites to be mobile-friendly/responsive.

3. Create clear calls to action and messaging to connect with future customers.

4. Reduce bounce rates by boosting site speed.

5. Use SEO rich keywords in title tags, meta tags, and copy.

Does this sound like something your business needs? Reach out to us! We’ll revamp your website and help you reach your customer base.

Pipeline Social Media is a digital marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Ask us about our Google AdWords management, custom web design, and SEO packages.

Maiya Wall
Social Media Community Manager
Pipeline Social Media

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