All businesses need a strong social media presence, but for hotels, it’s a no brainer. Hotels can use social media marketing to engage with past guests, capture the attention of future guests, promote specials, talk about area attractions, brag about new renovations, and tell their story. If you’re a skeptic, I want to show you a Facebook Ad campaign that will make your ears perk up.
When the kind folks at Fairfield Inn Portland Maine Mall told us they wanted to promote a special shopping package to Canadians, here is what we did:
Facebook Ad Terms
Type: Clicks to Website
Destination: Marriott Package URL
Amount: $100
Length of ad: 46 days
In Ads Manager, you can select up to 6 photos to use with your ad. You can split test the ads to see which photos encourage the most clicks and then delete underperforming ads.
Facebook Ad Results
People Reached: 33,272
Clicks to website: 436
Cost per result: $0.20
Total nights sold: 109
Total net revenue: $7,781
With these results, I’d say their $100 investment was worth it! Give us a call to see what Facebook ads can do for your business: (678) 814-4601.
Pipeline Social Media is a social media marketing agency that offers three approaches to help you increase your presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor your team and report back to you.
Leslie Wilkins
Leslie@PipelineSocialMedia.com
COO
Pipeline Social Media
