As the countdown to 2024 begins, effective budgeting is key to ensuring a prosperous year ahead. We’d like to highlight the importance of allocating a specific budget for social media marketing in your financial planning. The impact of social media on your business’s growth is undeniable, and this is your opportunity to tap into its potential to elevate your brand to new heights.
Here are 10 reasons why you should add social media marketing to next year’s budget:
- Reach Targeted Customers with Social Media Ads
Social media advertising allows you to pinpoint your ideal audience based on demographics, location, interests, and more. It’s about delivering your message to the right people at the right time. Adjust your monthly budget to align with your business’s busy and slower seasons and ensure you make the most of peak periods.
- Get More Direct Sales
Channel potential customers directly to your preferred sales platforms. For instance, if you manage a hotel, steer guests to book through your website, cutting out OTA middlemen. Likewise, e-commerce businesses can encourage purchases on their website, not third-party platforms.
- Booming Social Media User Base
The number of people spending time on social media is at an all-time high, with users dedicating an average of 151 minutes per day. In 2023, an estimated 4.89 billion users worldwide are active on social media.
- Effortless Remarketing to Past Customers
Retargeting ads are the most-used ad among marketers, with 77% of B2B and B2C marketers alike saying they use retargeting as part of their Facebook and Instagram advertising strategies. Take advantage of retargeting ads to re-engage previous visitors to your website using a Meta Pixel. You can also create lookalike audiences to expand your customer base.
- Social Media Influences Buying Decisions
Many consumers prefer learning about businesses and brands through social media before purchasing products or travel accommodations. Research shows that 65% of consumers have already made purchases directly through social media. Instagram stands out as the premier platform for social selling, offering the best in-app shopping experience and high ROI for marketers. Embrace the power of social media to influence buying decisions in your favor.
- Cost-Effective Advertising – Cheaper Than a Billboard or Google Ads
Compared to traditional marketing channels like billboards and Google Ads, social media advertising offers a cost-effective way to achieve your business objectives—and often with a bigger impact. Spend hundreds versus thousands; achieve more with less investment!
- Direct Customer Interaction – Respond to Customer Reviews, Questions & Messages
Control the narrative surrounding your business! Social media provides a direct line of communication with your customers about your hours of operation, services, amenities, and more. Respond to reviews and address questions & messages promptly. You can also highlight your amazing team, seasonal specials, and perks. It’s your business—shouldn’t you be a part of the conversation about it? We think, yes!
- Get Measurable Results
Gain insights into the performance of your social media campaigns with metrics like clicks, reach, impressions, engagement, website visits, and page views. It’s a transparent way to track your return on investment.
- Enhance Brand Visibility and Recognition
When you actively engage with your audience and consistently share valuable content, your brand becomes more familiar to your target customers. This heightened recognition can lead to trust, loyalty, and a positive perception of your business. It’s not just about reaching more people but also ensuring they remember and trust your brand!
- Unlock More Potential
Still need convincing? Contact us today for a complimentary evaluation and a comprehensive step-by-step plan for achieving social media marketing success. We’ll show you any gaps in your marketing and opportunities for creativity in your strategy. The sky is the limit!
Don’t let 2024 be just another year. Invest in social media marketing and set your business on the path to greater success. Reach out for your free social media marketing proposal today. Your future starts here! Remember, the digital landscape is ever-evolving, and businesses that embrace the power of social media will be best positioned to thrive in the coming year.
Pipeline Social Media is a Digital Marketing Agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor/coach your team along the way and report back to you. Ask us about our Google AdWords management, web design, and SEO website packages. Contact: 678-814-4601 | 280 Country Club Drive, Suite 200, Stockbridge, GA 30281.